Working with Data — How Analytics Helps Improve Metrics and Cut Traffic Costs
Lately, I’ve been paying way more attention to analytics. Before, I used to just look at conversion rates, but now I’m tracking everything — from click paths to bounce rates. What surprised me most was how small tweaks, based on data, can lower traffic costs without killing volume. I’m curious how you guys use analytics to find those “leaks” or optimize spend. Any specific tools or methods that made a big difference for you?