Working with Data — How Analytics Helps Improve Metrics and Cut Traffic Costs
Lately, I’ve been paying way more attention to analytics. Before, I used to just look at conversion rates, but now I’m tracking everything — from click paths to bounce rates. What surprised me most was how small tweaks, based on data, can lower traffic costs without killing volume. I’m curious how you guys use analytics to find those “leaks” or optimize spend. Any specific tools or methods that made a big difference for you?
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Totally relate to that! Once I started properly segmenting my data, things changed fast. I realized some traffic sources were eating up budget with almost zero returns. Filtering by GEO, device, and time of day helped a ton. I’ve also been following advice from the TOP Affiliate Network — they emphasize using analytics not just for reporting but for predictive insights. It’s crazy how much you can save by acting early on patterns.